Telling people what did you use to listen music when you were young, then it will be easily to know which age group you are in. Back in the days, singer used to be evaluate by the volume of CD was sold, which it seems no longer be the way in the market anymore. Consumer can get music from many difference sources, most people get them in a legal way but, some don’t. This has become a big challenge for the music industry that the trend has changed from one to the other. Had it not been noticed and matched with a suitable solution, one would easily fail in the rapid trendy market.
In the past, people went to music stores to select the CDs they want to listen to and purchase them. CDs were considered pricy in a sense but people were willing to do as there were not many other ways to get music from. A successful singer needed to be marketed in a way that his/her CDs are sold with a profitable quantity. The marketing was relatively monopoly by promoting a release of a new CD and eventually to raise the awareness of the singer. The whole thing worked pretty well until internet got invented and people could download music by sitting in front of the computer.
There are so many resources out on the internet that you can listen music to. As the existing of illegal download of music, iTune, SoundCloud and Spotify are some of the main providers where people can pay to download music from. Various methods of downloading are available to attract people with different needs of music. People can pay for the single song they like from different albums and singers or to subscribe a monthly membership to listen to unlimited music that the provider includes in the subscription. It is a whole different concept of people getting music than solely from CDs.
Because of the internet is growing, competition has a lot stronger than before when the singer mainly focus on the sales of their CD album. Marketers need to pay more attention to promote the singer for getting a bigger share in the internet market. Every single bit counts such as the user friendliness of the website and a manageable payment option. A well coordination between singers, production and website distribution is essential to embrace the challenge the changing trend in the music production industry.
If the downloading music is going to discontinue in the digital world, what will be the new technology that we can get the music from?