Advertising is one of the method to increase the brand awareness, which there are companies will reveal to the target customers that there is an alternative option to promote their brand and products. To gain the interest of the customers, it requires to create a campaign to attract the target customers and motivate them to purchase the products. To generate awareness of the brand, there must be a campaign to represent the brand or the product. The campaign needs to be a tagline or slogan to capture target audience’s interests and to create word of mouth.
Young generations are the easiest group to target and to generate interest of the brand or the products. They rely on their electronic devices and spend most of their time on their mobile phone, especially on applications such as Facebook, Instagram, Twitter, YouTube. From those mobile applications, advertisements of the will be through mobile marketing. Instagram and Facebook are electronic platforms where the company can update their information and post the current events for their followers.
To increase the number of followers, all the advertisements are require to make the campaign to become viral in the public. One of the best advertisement to increase the brand awareness, it involves a call to action by getting customer to participate or interact with the advertising, this method is call Guerrilla Advertising. At the beginning of the October, Pictionary use this type of advertising in the mall to generate customers’ interest and to increase the brand awareness. Pictionary used digital billboard in the mall to attract customers to enhance experience with their products. The major concept is to gather customers to get to know the product and understand their campaign – “Anytime is Game Time”. In the mall, people may not expect to have fun and share a good time with other people that are shopping.
But what is the impact of this advertisement? Is the video on Youtube to increase viewers to know about the Pictionary and how viral it may become the essential part of the marketing plan. After 6 weeks, the video has 1.05 millions viewed which I think Pictionary has succeed on their advertisement.
I have never participated to any Guerrilla advertisement, but I have seen lots of video on YouTube, which I think there are not many Guerrilla advertising in Vancouver. Have you ever participate to any Guerrilla advertisement? I would like to stop and to play Pictionary with a digital billboard, because it is better than playing on the mobile phone.