What gets your attention?

Continue with the topic of Guerrilla Advertising from the Pictionary. This type of advertising has become very popular in the globe market. This advertisement method has attract new consumers to participate to the event by special effect, story scene or trial sample. The main concept is to create unexpected content, or situation to get consumer’s attention, which it builds a unique brand image or a must-to-have effect for the company or product.

Guerrilla advertising has a high response rate from the consumers, due to the following:

  • Increase the number of consumers to interact with their social media
  • Will affect consumer’s purchasing power in their peer group
  • Increase consumer’s perception of value towards the company and the products
  • Will increase the number of sales and revenue

There are a few advertisements that I found it is very interesting and the marketers have done a great job.

1) North Face

North Face is an American company selling outdoor clothes and equipments. Ten weeks ago, North Face had launched a campaign in Korea called Never Stop Exploring, they had create portable retail store and get consumers to climb on the wall by not falling into the trap. I think this is a great experience to experiment rock climbing and get prizes if we achieve to the goal.

2) British Airway

British Airways advertises their brand in the shopping mall in Moscow, it hosted a show of boarding on the plane with all the famous characters that symbolize the British’s country. It includes Sherlock Holmes, The Beatles, Mary Poppins, The Royal Queen and James Bond. The marketer uses all the characters that can easily be recognize by the consumers, which it helps the brand to increase the reputation

3) NIVEA

Nivea asked a consumer to try their product and it proves what can be happen to her if she uses Nivea’s product. This campaign has create a good experience for consumer to understand what will happen to their life if they use their skin products.

4) Red Bull

Red Bull had invite Mark Webber, the Formula 1 driver to drive the race car in the middle of London with busy traffic. It is impossible to have a race car driving on the street, which Red Bull used a race car to driven around the London to attract consumers. It is a great opportunity for consumers to record the advertisement and update to their social media platforms to help Red Bull to increase their brand through the digital social world.

5) Coca-Cola

Coca-Cola has creates numbers of campaign every year, they make millions of revenue yearly and they always return it to the community. In Dhaka, people do not get educated of recycling, so Coca-Cola had create happiness arcade and people are required to bring an empty bottle for a free game. This campaign is a good method to give a lesson to the community of the benefit from recycling bottles and what can we do to help saving the world.

 

If anyone have other Guerrilla advertisements that get their attention, please feel free to share it with me.

Source:

http://www.guerrillacheesemarketing.com/

https://www.youtube.com/

http://mashable.com/2010/10/06/guerrilla-marketing-videos/

 

Free Gift!

Advertising is one of the method to increase the brand awareness, which there are companies will reveal to the target customers that there is an alternative option to promote their brand and products. To gain the interest of the customers, it requires to create a campaign to attract the target customers and motivate them to purchase the products. To generate awareness of the brand, there must be a campaign to represent the brand or the product. The campaign needs to be a tagline or slogan to capture target audience’s interests and to create word of mouth.

Young generations are the easiest group to target and to generate interest of the brand or the products. They rely on their electronic devices and spend most of their time on their mobile phone, especially on applications such as Facebook, Instagram, Twitter, YouTube. From those mobile applications, advertisements of the will be through mobile marketing. Instagram and Facebook are electronic platforms where the company can update their information and post the current events for their followers.

To increase the number of followers, all the advertisements are require to make the campaign to become viral in the public. One of the best advertisement to increase the brand awareness, it involves a call to action by getting customer to participate or interact with the advertising, this method is call Guerrilla Advertising. At the beginning of the October, Pictionary use this type of advertising in the mall to generate customers’ interest and to increase the brand awareness. Pictionary used digital billboard in the mall to attract customers to enhance experience with their products. The major concept is to gather customers to get to know the product and understand their campaign – “Anytime is Game Time”. In the mall, people may not expect to have fun and share a good time with other people that are shopping.

But what is the impact of this advertisement? Is the video on Youtube to increase viewers to know about the Pictionary and how viral it may become the essential part of the marketing plan. After 6 weeks, the video has 1.05 millions viewed which I think Pictionary has succeed on their advertisement.

I have never participated to any Guerrilla advertisement, but I have seen lots of video on YouTube, which I think there are not many Guerrilla advertising in Vancouver. Have you ever participate to any Guerrilla advertisement? I would like to stop and to play Pictionary with a digital billboard, because it is better than playing on the mobile phone.

Sources:

https://www.youtube.com/watch?v=M8Ro3bZ3WoM

http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-examples/

http://en.wikipedia.org/wiki/Guerrilla_marketing