Continue with the topic of Guerrilla Advertising from the Pictionary. This type of advertising has become very popular in the globe market. This advertisement method has attract new consumers to participate to the event by special effect, story scene or trial sample. The main concept is to create unexpected content, or situation to get consumer’s attention, which it builds a unique brand image or a must-to-have effect for the company or product.
Guerrilla advertising has a high response rate from the consumers, due to the following:
- Increase the number of consumers to interact with their social media
- Will affect consumer’s purchasing power in their peer group
- Increase consumer’s perception of value towards the company and the products
- Will increase the number of sales and revenue
There are a few advertisements that I found it is very interesting and the marketers have done a great job.
1) North Face
North Face is an American company selling outdoor clothes and equipments. Ten weeks ago, North Face had launched a campaign in Korea called Never Stop Exploring, they had create portable retail store and get consumers to climb on the wall by not falling into the trap. I think this is a great experience to experiment rock climbing and get prizes if we achieve to the goal.
2) British Airway
British Airways advertises their brand in the shopping mall in Moscow, it hosted a show of boarding on the plane with all the famous characters that symbolize the British’s country. It includes Sherlock Holmes, The Beatles, Mary Poppins, The Royal Queen and James Bond. The marketer uses all the characters that can easily be recognize by the consumers, which it helps the brand to increase the reputation
Nivea asked a consumer to try their product and it proves what can be happen to her if she uses Nivea’s product. This campaign has create a good experience for consumer to understand what will happen to their life if they use their skin products.
4) Red Bull
Red Bull had invite Mark Webber, the Formula 1 driver to drive the race car in the middle of London with busy traffic. It is impossible to have a race car driving on the street, which Red Bull used a race car to driven around the London to attract consumers. It is a great opportunity for consumers to record the advertisement and update to their social media platforms to help Red Bull to increase their brand through the digital social world.
Coca-Cola has creates numbers of campaign every year, they make millions of revenue yearly and they always return it to the community. In Dhaka, people do not get educated of recycling, so Coca-Cola had create happiness arcade and people are required to bring an empty bottle for a free game. This campaign is a good method to give a lesson to the community of the benefit from recycling bottles and what can we do to help saving the world.
If anyone have other Guerrilla advertisements that get their attention, please feel free to share it with me.